Many British children are consuming their own body weight in sugar each year, the government health organisation Public Health England has warned.
The study shows that four to 10-year-olds consume the equivalent of more than 5,500 sugar cubes a year – around 22 kilos, or the average weight of a five-year-old.
Now a new Change4Life campaign is being launched to encourage parents to take control of their children’s sugar intake.
And a new ‘Sugar Smart’ app has been launched to help mums and dads see how much sugar there is in everyday food and drink. The free app works by scanning the barcode of products and revealing the amount of total sugar it contains in cubes and grams.
The Sugar Smart app allows people to scan the barcode of more than 75,000 everyday food or drink products and see how many four gram sugar cubes it contains.
They can also share a ‘sugar reveal’ with their friends and family, and find hints and tips to cut down on sugar on the Change4Life website.
A can of coke contains 35 grams of sugar, a 500ml bottle of Ribena contains 70 grams and one Mars bar contains 6.5 teaspoons of sugar.
The campaign is being supported by supermarkets and food manufacturers including Tesco, Aldi, Morrison’s, The Co-op, Asda, Weetabix, New York Bagels and Flora.
Muriel M. Delossantos