Amazon launches Luxury Stores to separate the hoi polloi from the haute couture – Reports

Can shopping on your phone be a luxury experience? It seems unlikely, but that’s not stopping Amazon’s latest attempt to get high-end brands onboard its platform. Today, the company is unveiling what it calls Luxury Stores — a new way for brands to present their wares to discerning customers on Amazon’s mobile app, with high-end ready-to-wear brand Oscar de la Renta as the first official partner.

Luxury Stores will allow brands to create what Amazon is calling a “store within a…

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