Barack Obama has made his TikTok debut and launched a new trend to promote his new memoir, “A Promised Land.”
On Friday, Obama made a special appearance in a TikTok post from publishing imprint Penguin Teen to promote “A Promised Land,” kicking off the “pass the book” challenge. The first book of his two-part presidential memoir hit shelves Tuesday.
“This book expresses the incredible hope I have in you. Take this and pass it on,” Obama says in the clip, holding the book before “passing it on” to the next person.
Fans can duet the sound and “grab” the book from Obama.
TikTok users were happy to see Obama on the platform, flooding the post with supportive comments.
“Oh my gosh, this is awesome,” one commented. “Obama needs a TikTok account,” another wrote.
“YALL REALLY GOT OBAMA TO DO THIS OMG,” a third TikTok user wrote.
Some said they have already bought the memoir, while others shared that they purchased the audiobook. “I’m listening to the audiobook! He narrated himself,” one wrote.
“Done, Sir! Bought hard copy from Amazon on Wednesday,” another posted.
“Already got my copy great book would recommend it to anyone,” a third TikTok user commented.
Some TikTok users accepted Obama’s challenge, with Penguin Teen sharing a clip of one woman looking excited as she “received” the book from the former president.
TikToker Jennaslitpicks also shared her duet with Obama’s video. In the clip, she reads Michelle Obama’s memoir, “Becoming,” before showing a copy of Obama’s “A Promised Land.”
In his memoir, Obama got candid about how his presidency affected his marriage with Michelle. He wrote that despite his wife’s success and popularity, many treated her role as secondary in importance when they were in the White House.
Obama also confessed to feeling that Michelle was happier in their marriage before he became president.
“[L]ying next to Michelle in the dark, I’d think about those days when everything between us felt lighter, when her smile was more constant and our love less encumbered, and my heart would suddenly tighten at the thought that those days might not return,” he wrote.
Obama dedicated his book to his wife and their daughters Malia and Sasha. The former president said the three women in his life have “multiple bada– qualities.”
Obama complimented the “force” in Michelle’s powerful kicks. He also praised Sasha’s confidence and Malia’s buoyancy.
Barack Obama Makes TikTok Debut By ‘Passing’ Memoir Over To Fans In New Trend [Watch] The British Journal Editors and Wire Services/ International Business Times.