Jordan Brand‘s Air Jordan 3 “Seoul” first released in 2018 to celebrate the 30-year anniversary of the Seoul Olympic Games and the AJ3’s initial arrival to market in 1988, and now it’s returning in a limited women’s size run. Only available in Korea, the country-centric take on Michael Jordan‘s third signature sneaker will retain all its original details and reportedly be accompanied by a special capsule of apparel.
Essentially an altered take on the OG Air Jordan 3 “White Cement” with a South Korean flag replacing the right tongue’s Jumpman badge, Korean characters on both tongue liners and red/blue collar detailing, the shoe’s inaugural run was limited to a scant 300 pairs. It only released in South Korea via the Nike SNKRS app and Jordan Brand’s Hongdae flagship, and currently goes for four-figure sums on the aftermarket — the lowest ask for a pair at Stadium Goods is $1,959 USD.
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대~한민국~!!! ?????????? #협찬 #AJ3SEOULFORHER #우먼스에어조던3서울 ?????
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Although the build of this 2020 iteration is true to the original 2018 release, the packaging is different. K-pop star Sandara revealed a new box for the shoes, one that replaces the AJ3’s standard cement print with vintage Jordan Brand ads. Somi, another K-Pop star, also showed off special lace deubres and shoe horns that accompany the kicks.
The Air Jordan 3 “Seoul” will be available exclusively in Korea via a Nike SNKRS draw that runs from 10 am DST on October 5 to 8 pm DST on October 7. The largest size available is a women’s US 8, and winners will be able to pick up their pairs from Jordan Brand’s Seoul flagship on October 12.
For more info on upcoming sneaker releases, check out the latest installment of HYPEBEAST’s weekly Best Footwear drops list.
Nike SNKRS Korea is Holding An Exclusive Draw for the Air Jordan 3 “Seoul” In Women’s Sizes The British Journal Editors and Wire Services/ Hypebeast.